Connie’s Kitchen’s mission is to add quality to fresh and healthy menus. This start-up company does not use sugar, artificial additives or sweeteners. It relies on organic ingredients with plenty of vitamins and uses fresh and regional ingredients. This results in high quality, unique products.
Please introduce your company in three sentences
We bring you healthy, family-friendly organic sauces jam-packed with good things. As a nutrition expert, Connie would like to make family meals even healthier without much effort. As a mother and cook, she knows that it must taste good. That’s why she has created Connie’s Kitchen Ketchup, which is sweetened exclusively with whole fruits and vegetables and tastes delicious and authentic.
What is special about your products and their production?
For health-conscious families and foodies, Connie’s Kitchen is the tastiest and healthiest ketchup. Because it is made in Switzerland with high quality organic ingredients, no added sugar and sweetened with whole fruits and vegetables. Our ketchup is the first and unique ketchup of its kind in both Switzerland and all of Europe.
Are your products certified? If so, which certifications do they have?
Yes, Bio Suisse, because it balances the interests of humans, animals and nature. The label achieves excellent results in all WWF assessment areas. This is because it sets high to very high standards in the environmental areas of water, soil, biodiversity and climate as well as in the areas of animal welfare and social issues.
Which channels do you use to sell your products?
The purchasing behaviour of our customers is reflected in our “Brick & Click” sales strategy.
Brick: Shops with character — organic, specialities, delicacies, butchers, vegan shops, family restaurants.
Click: Online shopping though speciality shops like Farmy and our own website.
What does a normal working day look like for you?
I speak with customers and my business partner on the phone, work on new products in my kitchen, communicate with my customers and our fans via social media, work on recipe blogs, am a full-time mum and lately I have also been a teacher and when it fits in I bake sourdough bread and put a bit of exercise into my day too.
Why did you decide to work with Farmy?
Because we share the same values as Farmy and believe in local, organic and good tasting food. We are a start-up ourselves and think it is great to work with another company as open and dynamic as Farmy.
Have daily processes, routines or even sales channels changed due to the Corona crisis?
Yes, of course. Customer visits, trade fairs and tastings in shops have not been possible lately due to social distancing measures.
What changes has the crisis brought about for your company?
We have seen strong growth in online sales with Farmy and on our own website. However, our hotel and restaurant business has experienced a total collapse.
Do you see any potential or opportunities arising from the crisis?
In recent months, Swiss consumers have started to support small, local shops more and more. This is a great movement and this rethinking will benefit us start-ups in the longer term. Moreover, health is the most important thing of all in times like these, and consumers are placing even greater emphasis on healthy and sustainable food. Our young company is based on exactly these values, because we produce healthy, nutritious sauces that are made here in Switzerland. That’s why we see a great potential for growth and hope to help many more families to eat better in the future.